Essay on To Kill a Mockingbird by Harper Lee - 627 Words

Harper Lee has incorporated the representation of her most meaningful statement in the title of her novel, To Kill A Mockingbird. The many points of discussion which surface in Lees book would certainly have partially submerged the parallel she created between Tom Robinson and the mockingbird. In any classic novel such as To Kill A Mockingbird, the myriad differences in thinking between readers allow for many different interpretations. The author of such a work, however, must constantly make decisions concerning the best ways to fulfill his or her purpose in writing; Harper Lee decided that the symbol of the mockingbird was not displayed prominently enough, and so made it the crux of her novel rather than one of its neglectable elements.†¦show more content†¦By contrast, mockingbirds sport drab, brown and black feathers, and are much more likely to attract the aggression of marksmen looking for deserving targets. However, the simplistic, unlearned minds of children do not easily recognize any criteria beyond the superficial, such as the visual appeal of a bird. Similarly, the jurymen in the novels central episode convicted Tom Robinson based on some warped principles, with little but the delusive, shallow logic of skin color to guide them. Lee crafted the novel as a story of injustice: injustice to a decent black man and his family, injustice to a lawyer and his family. By making the mockingbird image dominant in her work, Lee avoided the precedence of a Thanksgiving ball, or a Christmas at Aunt Alexandras, over her racial commentary. To Kill A Mockingbirds readers must side with Tom Robinson, as the novel leaves no doubt of the injustice served him. There is much correlation between the would-be targets for Jem and Scouts bird shot, and Bob Ewells scapegoat. Robinson, and mockingbirds, are chosen as targets by people too shallow and ignorant to recognize their true worth, and instead judge them less because of their feather or skin color. Miss Maudie told Scout, quot;Mockingbirds dont do one thing but make music for us to enjoy. They dont eat up peoples gardens, dont nest in corncribs.quot; The Ewells certainly spent much time in peoples quot;corncribsquot;; they collectedShow MoreRelatedKill A Mockingbird By Harper L ee1049 Words   |  5 PagesTo Kill a Mockingbird: How a Story could be based on True Events in Everyday LifeDaisy GaskinsCoastal Pines Technical Collegeâ€Æ'Harper Lee was born in Monroeville, Alabama. Her father was a former newspaper editor and proprietor, who had served as a state senator and practiced as a lawyer in Monroeville. Also Finch was known as the maiden name of Lee’s mother. With that being said Harper Lee became a writer like her father, but she became a American writer, famous for her race relations novel â€Å"ToRead MoreTo Kill a Mockingbird by Harper Lee1000 Words   |  4 Pagesworld-wide recognition to the many faces of prejudice is an accomplishment of its own. Author Harper Lee has had the honor to accomplish just that through her novel, To Kill a Mockingbird, a moving and inspirational story about a young girl learning the difference between the good and the bad of the world. In the small town of Monroeville, Alabama, Nelle Harper Lee was born o n April 28, 1926. Growing up, Harper Lee had three siblings: two sisters and an older brother. She and her siblings grew up modestlyRead MoreKill A Mockingbird By Harper Lee1290 Words   |  6 PagesHarper Lee published To Kill a Mockingbird during a rough period in American history, also known as the Civil Rights Movement. This plot dives into the social issues faced by African-Americans in the south, like Tom Robinson. Lee felt that the unfair treatment towards blacks were persistent, not coming to an end any time in the foreseeable future. This dark movement drove her to publish this novel hopeful that it would encourage the society to realize that the harsh racism must stop. Lee effectivelyRead MoreKill A Mockingbird By Harper Lee873 Words   |  4 PagesIn the book, To Kill a Mockingbird, Harper Lee illustrates that â€Å"it’s a sin to kill a mockingbird† throughout the novel by writing innocent characters that have been harmed by evil. Tom Robinson’s per secution is a symbol for the death of a mockingbird. The hunters shooting the bird would in this case be the Maycomb County folk. Lee sets the time in the story in the early 1950s, when the Great Depression was going on and there was poverty everywhere. The mindset of people back then was that blackRead MoreKill A Mockingbird By Harper Lee963 Words   |  4 Pagesgrowing up, when older characters give advice to children or siblings.Growing up is used frequently in the novel To Kill a Mockingbird by Harper Lee. Harper Lee uses the theme growing up in To Kill a Mockingbird to change characters opinion, develop characters through their world, and utilizes prejudice to reveal growing up. One major cause growing up is used in To Kill a Mockingbird is to represent a change of opinion. One part growing up was shown in is through the trial in part two of the novelRead MoreKill A Mockingbird By Harper Lee1052 Words   |  5 PagesTo Kill a Mockingbird by Harper Lee takes place in Maycomb County, Alabama in the late 30s early 40s , after the great depression when poverty and unemployment were widespread throughout the United States. Why is the preconception of racism, discrimination, and antagonism so highly related to some of the characters in this book? People often have a preconceived idea or are biased about one’s decision to live, dress, or talk. Throughout To Kill a Mockingbird, Harper Lee examines the preconceptionRead MoreHarper Lee and to Kill a Mockingbird931 Words   |  4 PagesHarper Lee and her Works Harper Lee knew first hand about the life in the south in the 1930s. She was born in Monroeville, Alabama in 1926 (Castleman 2). Harper Lee was described by one of her friends as Queen of the Tomboys (Castleman 3). Scout Finch, the main character of Lees Novel, To Kill a Mockinbird, was also a tomboy. Many aspects of To Kill a Mockingbird are autobiographical (Castleman 3). Harper Lees parents were Amasa Coleman Lee and Frances Finch Lee. She was the youngestRead MoreKill A Mockingbird By Harper Lee1695 Words   |  7 PagesIn To Kill a Mockingbird Harper Lee presents as a ‘tired old town’ where the inhabitants have ‘nowhere to go’ it is set in the 1930s when prejudices and racism were at a peak. Lee uses Maycomb town to highlight prejudices, racism, poverty and social inequality. In chapter 2 Lee presents the town of Maycomb to be poverty stricken, emphasised through the characterisation of Walter Cunningham. When it is discovered he has no lunch on the first day of school, Scout tries to explain the situation to MissRead MoreKill A Mockingbird By Harper Lee1876 Words   |  8 PagesThough Harper Lee only published two novels, her accomplishments are abundant. Throughout her career Lee claimed: the Presidential Medal of Freedom, Pulitzer Prize for Fiction, Goodreads Choice Awards Best Fiction, and Quill Award for Audio Book. Lee was also inducted into the American Academy of Arts and Letters. This honor society is a huge accomplishment and is considered the highest recognition for artistic talent and accomplishment in the United States. Along with these accomplishments, herRead MoreKill A Mockingbird, By Harper Lee1197 Words   |  5 Pagessuch as crops, houses, and land, and money was awfully limited. These conflicts construct Harper Lee’s novel, To Kill a Mocking Bird. In To Kill a Mocking Bird, Lee establishes the concurrence of good and evil, meaning whether people are naturally good or naturally evil. Lee uses symbolism, characterization, and plot to portray the instinctive of good and evil. To Kill a Mocking Bird, a novel by Harper Lee takes place during the 1930s in the Southern United States. The protagonist, Scout Finch,

Essay about 1984 - 1272 Words

The theme of 1984 lies in the fact that it is possible for any one authoritative power to have absolute control or reality by gaining control of the minds of a collective society because they are the ones who perceive what reality is. The only relevant reality is the one in the minds of the individuals and if the minds of the individuals can be manipulated, so can reality. In the novel, the party can control the past because it can effectively control reality through the human mind. When the population is given the allusion of luxury by telling them that the past was a much worse place than it is now and that there are surpluses of goods when, in reality, there are record shortages, the people will be grateful and content under a†¦show more content†¦This confirms this heresy and has them admit through that they have anti-Party thoughts to a trusted individual who is actually a member of the Thought Police. Then, since it is on record that they are heretics to the Party, the y can be prosecuted and degraded. Winston was asked if he would be prepared to throw sulphuric acid in the face of an innocent child if need be for a revolt and he said yes, along with a number of other dramatic actions. When he was being interrogated later, O’Brien recalled what Winston had admitted and told him that he is no more morally superior to the Party itself for execution of its means. Armoured guards beat Winston to within an inch of his life while emaciated just to a level of basic survival. This theme of degradation plays in the mind control of the people. O’Brien calls Winston pathetic and reduces his dignity to no more than that of a dying animal, bleeding lifelessly on the floor and clawing at any chance for survival, even if it meant selling anyone out, including himself. When the middle class are indoctrinated and no more a threat to the Party’s means, they are rewarded for their co-operation and will live their life under content acceptance of any presented belief, even if it is contrary to their own. The people with the most Party-driven thoughts have the most money and the most power. They are ignorant to the means in which they are receiving their power because they are content. TheShow MoreRelatedThe Presidential Election Of 19841339 Words   |  6 Pages The United States presidential election of 1984 was the 50th quadrennial presidential election. It was held on Tuesday, November 6, 1984. The presidential race was between the incumbent Republican candidate, President Ronald Reagan, and former Vice President Democratic candidate, Walter Mondale. Reagan was helped in the election by a strong economic recovery from the deep recession of 1981–1982. Reagan carried 49 of the 50 states, becoming only the second presidential candidate to do so after RichardRead MoreAnalysis Of George Orwell s 19841450 Words   |  6 PagesThose familiar with George Orwell’s â€Å"1984† will recall that â€Å"Newspe ak was designed not to extend but to diminish the range of thought.† I recently felt the weight of this Orwellian ethos when many of my students sent emails to inform me, and perhaps warn me, that my name appears on the Professor Watchlist, a new website created by a conservative youth group known as Turning Point USA. I could sense the gravity in those email messages, a sense of relaying what is to come. The Professor Watchlist’sRead MoreThe Case of Malcolm Farley1275 Words   |  5 Pagesapprehending a criminal they were after for a long time. The role of paint analysis in this case was enormous and to date it is one of the cases people refer to when discussing the relationship between forensic science and crime (Smith, 2005). In 1984, Bedfordshire and Buckinghamshire residents suffered sleepless nights with fear and terror in their homes. Armed burglaries, rape as well as indecent and uncouth sexual assaults became the order of the day. The residents barred their windows, the policeRead MoreThe 1984 Anti-Sikh Riots in India1175 Words   |  5 PagesThe 1984 Anti-Sikh Riots in India The Anti-Sikh riots in the 1984 year of riots had been anything in particular. People are aggrieved when they hear of the incident and narrate stories of how runaway crime could have increased on Sikhs during the time. The main reason for the advent of the riots was the shooting down of Mrs. Indira Gandhi in morning of 31 October 1984. The riots had started off in the evening just after her morning death. The information of the riots was already taken by GiyaniRead MoreComparison Of 1984 And 19841089 Words   |  5 Pagesâ€Å"It really is as if he got hold of an early copy of the novel and used it as a blueprint.† The novel, 1984 by George Orwell, is a dystopian novel published in 1949. This novel is based in London, Oceania. This was Orwell’s prediction of what future societies would be like. North Korea is a country located in East Asia that is ruled by Kim Jong-Un. Kim Il-Sung set up the government they have now, around the same time as Orwell wrote his novel. Many similarities and differences are present betweenRead More1984817 Words   |  4 PagesGeorge Orwell s 1984 is an exemplary work of dystopia. Although written in 1940s, 1984 is a vivid depiction of China during the Cultural Revolution and Soviet Union during the Elimination of Counterrevolutionaries. Dystopia came into being after the World War â… ¡, when the world was at a loss about its future. Although the world was purged of fascism, personality cult and communist dictatorship arose to take its place.Dystopia is characterized by an authoritarian and totalitarian regime that oppressesRead MoreAnalysis Of 1984 s 1984 1317 Words   |  6 PagesLiterature and Composition Summer Project 1984 Ms. Shaw 1. 1984 The title 1984 is significant to the some of the themes throughout the novel which are developing technology, propaganda, and the ability to manipulate the truth. Developing technology is shown throughout the novel when telescreens and bombs become commonly used within society; these are examples of the technology modernizing throughout this time period. A second theme significant to the novel 1984 is propaganda led by using an exampleRead MoreSimilarities Between 1984 And 1984963 Words   |  4 Pages1984 Essay Although modern society may not be a totalitarian society, 1984 reflects many of modern society’s circumstances. Such as psychological understanding, surveillance technology, and wealth distribution. As a result of this, the society of 1984 may not be as far off from today as would seem, from 1984 societys wealth to standard of living, both places share many similarities. Both 1984 and modern society has developed a deep psychological understanding. 1984 expressed this understandingRead MoreThe Themes Of 1984 And George Orwells 19841237 Words   |  5 Pagestopics in his book, 1984. In 1984, George Orwell illustrates what a totalitarian society would be like. At the time that he wrote this book, many citizens of England were afraid of their government having too much power over them. Orwell wrote 1984 to warn the public of what a powerful government can lead to. Even currently, 1984 can be related to different places or events in our world. The purpose of this paper will be to show how the past and present connect to George Orwell’s 1984. The misuse of powerRead More1984 Research Paper On 1984 Essay1026 Words   |  5 PagesOllie Pearson Mr Funk English 2 HN 2 October 2017 1984 Research Paper Thomas Jefferson once said that â€Å"Everyone has the unalienable rights of life, liberty, and the pursuit of happiness.† If the government spied on its citizens, the citizens would carry the burden of having the government constantly watch every move being made, interfering with citizens pursuit of happiness. With that being said, if a citizen’s privacy was invaded then their pursuit of happiness would be demolished. The government

Ethics Reflection Paper Free Essays

Before WorldCom and Enron, many organizations unconditionally placed social and ethical responsibility with administrative legal and compliance obligations, regulations and rules. Today, a company’s ethical behavior is vital to the success of the company. Consumers not only expect but demand that a company is visible in their practices and are held accountable for their actions; be it through internal regulations and rules through the involvement of the government. We will write a custom essay sample on Ethics Reflection Paper or any similar topic only for you Order Now In this paper, there will be discussions of the social responsibility and role of ethics as it relates to the development of a strategic plan and how the ethical perspective of the author’s perspective has evolved through the studies of the Master’s of Business Administration (MBA) program. In business strategic plans, the management team of the company should integrate ethics and by also asking three basic questions, â€Å"What values do we have†, â€Å"What is our purpose† and â€Å"What do we stand for† according to Robert Finocchio, Dean’s Executive Professor of Santa Clara University. Ethical behavior cannot simply be written /noted in a mission and/or vision statement and should not just be something that a company should declare on the front steps of their offices. Customers and shareholders demand much more from organizations as ethical behavior is very vital. Ethical behavior should be considered the cornerstone of organization cultures and is crucial that all levels of management appropriately communicate the business policies and procedures and the ethical stance the organization takes to the employees. According to the Ethics Awareness Inventory, ethics is identified as moral principles and rules that promote the behavior of individuals that live in society (Fisher, 2008). Business ethics is referred to as the principles that organize the behavior of employers and employees (Hartman, 2004). Without imposing on the ethical boundaries of business or society, a company is expected to organize their practices. In regards to Social responsibility, this can be identified by the current oil spill brought on by BP. The issue with the oil spill surrounding BP Oil Company has been all over the news over the last couple weeks. There has not been one television, newspaper, news program station that has not centered their focus on the amount of damage caused throughout the waters of North America. The oil spill has been addressed by the current president Obama and the steps the government will take to ensure the organization BP appropriately handles the spill accordingly. The public relations department along with the CEO has made media appearances and implemented commercials to advise the world that funds have been set aside to aid in the areas directly affected by the spill. By BP recognizing and responding to the legal and social responsibilities and obligations, the organization can carry out the actions as currently outlined above. This shows that the organization took ownership for their actions and demonstrated a collaborative effort to include the employees of BP’s their communities and suppliers in which they operate as well as the extent the company many attempts to clean up the spill and protect the environment. During this course, it appears that the author’s ethical perspectives have evolved over the past year. When completing the DQ’s due for this week, Enron was one of the companies that was first to come to mind when ethics was the topic of discussion. One might even say that Enron is the â€Å"most discussed company† for all things done unethical. During this program, the author’s perspective evolved as a result of the author being discovered that the end-result of Enron failure was motivated ethically, the company itself was unsound ethically in the mere beginning. Some may question how could this be; however, from the readings on the organization, Enron was unethical from the start. Enron was in the business to sell natural gases and electricity. The purchasing and selling natural gas and electricity is not something that would necessarily be considered an ethical business. How this organization was handled was very strange on unprofessional. Strategic planning taught valuable lessons such as ethics, honesty and trust in which should be incorporated into the core foundation of the organization which to includes conducting business in an ethical way. Being transparent is another concept learned in the chapters of ethical behavior. From the information gathered on Enron, the organization was anything but transparent to the shareholders and its customers or stakeholders. Communicating the ethical stance of the company to all level employees is one of the most important concepts learned about ethics. Obviously, the ethical behaviors would not be on Enron’s list of ethical behavior list. While the Enron scandal unambiguously is the most popular figure of obstinate corporate corruption and fraud, there were some good tips that came of this for all organizations. As a result of the misuse of the organization mission/vision/value statement for Enron, this caused the organization to go under; hundreds of employees losing their jobs, jail time, criminal records and fines to be paid. When the organization started to report large numbers, the employees were encouraged to buy shares of Enron. The executives of Enron were considered bullies to the investment companies as they would pay someone to get rid of a firm that would question their stock. From this big corporate disaster, the Sarbanes-Oxley (SOX) Act of 2002 was formed. The SOX act made it an obligatory practice for all companies, small and large to comply with accounting practices to restrain accounting and corporate scandals. This act does not apply to privately held companies. Social responsibility and Ethics in businesses are very vital in the world today. There are many factors that encourage businesses to function in a socially and ethical manner. These reasons are currently included in the belief system within an organization, government regulations and everyday frequent sense of intelligence. Consumers of an organizations product and shareholders are demanding ethics and social responsibilities. Currently, in today’s organizations, the expectation now is to interact, react and act in a manner that is positive with their customers and go over and beyond the call of duties to sustain simplicity. How to cite Ethics Reflection Paper, Essay examples Ethics Reflection Paper Free Essays When explaining the role of ethics and social responsibility in developing a strategic plan, the stakeholders need to be considered. So it’s not just customers and employees now you have these people who have invested in your company. â€Å"Each of these interest groups has justifiable reasons for expecting (and often for demanding) that the firm satisfy their claims in a responsible manner. We will write a custom essay sample on Ethics Reflection Paper or any similar topic only for you Order Now In general, stockholders claim appropriate returns on their investment; employees seek broadly defined job satisfactions; customers want what they pay for; suppliers seek dependable buyers; governments want adherence to legislation; unions seek benefits for their members; competitors want fair competition; local communities want the firm to be a responsible citizen; and the general public expects the firm’s existence to improve the quality of life. † There are two kinds of stakeholders the inside ones and the outside ones, the issues are that they both look at the company mission for a social responsibility towards society and at the same time the financial interests of the stockholders. For example an outside stakeholder may demand that an insider would be subordinated for the well being of the society and vice versa. This starts to get complex by thinking you’re running a company that needs to make a profit to succeed but at the same time must answer to a social responsibility and particular ethics point of view. An example of a company being socially responsible while making a profit is Toyota. They make the top selling Prius which is the hybrid that leads in developing efficient gas-electric vehicles. There are four types of social responsibilities for which strategic planners must plan, which are: economic, legal, ethical and discretionary. In economic is assumed that the company is providing goods and services at a cost that’s reasonable. In legal responsibilities the company must adhere to the laws that regulate it. In ethical responsibilities the company must have a notion of right and wrong that’s well defined and most of all ethical. In discretionary responsibilities are those that voluntary and throughout those sometimes the company tries to enhance their image. Ethics â€Å"refers to the moral principles that reflect society’s beliefs about the actions of an individual or a group that are right and wrong. † The perception of ethics in business has currently hit a all time low, this could be due to the never ending recession and others. Throughout the program my view of ethics in the workplace has evolved and is no longer so black and white anymore. I have learned that the ethical perspective of a individual not necessarily is the same view of a organization. The company has to think about the whole company and also the impact on society. While the individual’s perspective come from him alone, and how he vies society. References: Casio, W. (2005). Managing Human Resources: Productivity, Quality of Work Life, Profits 7th Edition New York Mac Graw-Hill. University of Phoenix. (2010). InterClean Scenario [Computer Software]. Retrieved from University of Phoenix, Simulation, HRM/531 Mondy, R. (2008). Human Resource Management 10th Edition Prentice Hall. How to cite Ethics Reflection Paper, Papers Ethics Reflection Paper Free Essays Ethics Reflection Paper Patricia Holt SRT 581 February 25, 2013 Jill Hagist Ethics Reflection Paper The purpose of writing this paper is to reflex on the issues of ethics in strategic planning. Another purpose is to explain how ethics and social responsibility in developing a stategic plan for a company. Lastly, the paper will consider how both ethics and social respnsibility considers stakeholder(s) needs. We will write a custom essay sample on Ethics Reflection Paper or any similar topic only for you Order Now The Role of Ethics and Social Responsibility in Strategic Plannig Knowing that ethics is a major fundamental principle in people or groups of people, such as businesses, importance of this awareness these groups have to achieve working knowledge of ethics so that they do not upset others around them. Socially businesses have to also take in their responsibility in the stategic planning because businesses have a responsibility to do their activities to meet bigger commitments towards the society and the environment (Abdullah, 2013). Strategic planning is very important and is a primary action in the corporate world which the company uses their upper level management to articulate the organization’s strategy, direction, and in deciding important elements for the organization (Abdullah, 2013). Stakeholders Needs Stakeholders are part of strategic planning because they hold a major part of influence in how a company will do things to satisfy their needs. Stakeholders are basically everyone that has a stake in the business. The stakeholders view of a compay responsibility are Stockholders, Creditors, Employees, Customers, Suppliers, Government, Unions, Competitors, Local communities, and the general puplic (Pearce, 20110). Personal Ethical Perspective Evolved As requested from the class syllabus Patricia Holt retook the Ethics Awareness Inventory for better understanding of her personality traits. After taking the Ethics Awareness Inventory she found that she was high in the ethical perspective of Character (C). This showed her that she tended to base her perspectives on what is considered the right thing to do. Also in the Character perspective she believes that ethics should focus on ways to help achieve moral excellence (Pearce, 2011). That she looked for virtue in people such traits as honor, justice and benevolence, considering virtue as a concrete aptitude and not an abstract principle (EUI, 2012). The summary of the EAI SCORING SUMMARY — 2/25/2013 The Williams Institute for Ethics Management Ethics Awareness Inventory – Gain New Insight Into Your Ethical Perspective C-O-R-E Categories: C – CHARACTER O – OBLIGATION R – RESULTS E – EQUITY Most Likely Scores: Character = 8 Obligation = 8 Results = 3 Equity = 5 Least Likely Scores: Character = 2 Obligation = 2 Results = 8 Equity = 12 Combined Scores: Character = 6 Obligation = 6 Results = -5 Equity = -7 Ethical Profiles: Most Likely = Character Least Likely = Equity Conclusion Organizations have obligations to individuals and communities as a whole to behave ethically. Ethics are principles that one considers as right or wrong and after taking EAI Patricia found that she has not changed in her views and concepts. She still considers a person’s character is based his or her ethical perspective on â€Å"what it is good to be, rather than what it is good to do† (EAI, 2012). References Abdullah, A. , (2013). Five Important Issues of Ethical and Social Responsibility in the Strategic Planning Process, eHow Contributor. Retrieved from http://www. ehow. com/info_8618109_five-responsibility-strategic-planning-process. html Ethical Awareness Inventory (2012). Ethical Awareness Inventory, Gain New Insight Into Your Ethical Perspective. Retrieved from https://ecampus. phoenix. edu/secure/aapd/Vendors/TWI/EAI/ Pearce, J. A. , II, Robinson, R. B. (2011). Strategic management: Formulation, implementation, and control (12th ed. ). Boston, MA: McGraw-Hill/Irwin. How to cite Ethics Reflection Paper, Papers

The use of Personalization in Marketing

Question: Using the internet, every customer can be treated as an individual and receive a custom-made marketing offering. Do you agree or disagree? Answer: The use of personalization in marketing is opted to be enjoyed by the individual when subjected online. The concept of personalize marketing is the automated process in the form of target marketing that crafts the individual messages and builds recommendation engines being customer based rather company based (Chung, Wedel and Rust 2016). I would agree with the concept because today personalization is not limited to welcome messages but it also manifests product recommendation as well. However, according to the customers, the fact remains that today 60% of the customers prefer online stores and would want the site to retain their information for future use and the individual would like to get a personal message recognizing the way one shops (Davies 2013). According to the facts and figures, Davies (2013) mentions that though the customer engagement is prominent in personalization but still only 19% of the marketers adopt this method. On the other hand, personalization can be well seen with the following examples based on effective segmentation. BMW has increased conversions through personal MMS messages have led to increase in $500,000 in revenue and conversions by 30%. On the other hand, personalization is viable in the segments because the customers demographic, geographic as well as psychographic are measurable based on the personal details the individual gives the choice of products one buys. Secondly, it is substantial as well because as from the above example BMW has generated enough profits as well as sales from personalization. Third, the online market is easily accessible to the customer with one-click away and the marketers can evaluate the accessibility through the personal information given (Simkin 2016). Fourthly, the customer segments can be differentiated from each on the price range it ops fdor while choosing the product which could be established through different needs and preferences in different products. Lastly, The personalization is actionable if the consumer mentions its required need and based on that, the marketer can formulate different programs that will not only meet consumer needs but will also service it efficiently an d effectively (Schlegelmilch 2016). References Chung, T.S., Wedel, M. and Rust, R.T., 2016. Adaptive personalization using social networks.Journal of the Academy of Marketing Science,44(1), pp.66-87. Davies, A. 2013.Three major benefits of using personalisation in marketing. Econsultancy. Schlegelmilch, B.B., 2016. Segmenting Targeting and Positioning in Global Markets. InGlobal Marketing Strategy(pp. 63-82). Springer International Publishing. Simkin, L., 2016. 11 Segmentation.The Marketing Book, p.271.